About
Marketing Professional
Greetings, it's Athina here! I'm on a mission to bring smiles through my work. I thrive on transforming challenges into opportunities and embracing every experience as a chance to learn and grow.
I have a deep passion for ongoing learning, constantly seeking out new ideas and eagerly taking on fresh challenges. My heart is set on engaging in activities that empower me to create meaningful change in the world.
Looking ahead, I aspire to contribute to innovative products that enhance people's lives. My skill set includes project management, marketing, digital marketing, communication strategy, customer relations, event management, team leadership, and public relations.
I'm here to make a difference and foster innovation. Let's connect and make things happen!
- Email: akaltsiki@gmail.com
- Degree: Master
Facts
Happy Clients
Projects
Events
Awards
Skills
Industry Knowledge
Tools & Technologies
Interpersonal Skills
Resume
Professional Experience
Head of Marketing
4/2023 - 3/2024
MyRoomie, Remote Greece
- Implemented data-driven strategies, elevating user acquisition and retention rates by 20% through targeted campaigns
- Initiated brand launch, fostering a thriving community and strategic partnerships, driving a 30% revenue growth
- Developed compelling content and campaigns, increasing brand visibility by 65% and driving a 25% boost in customer engagement
- Established a key partnership with Teleperformance Greece for 4000 expats' housing
- Rising Startup of the Year 2023, Startupper Awards
Marketing Professor at A.S.T.E.R (Advanced School of Tourism Education of Rhodes) & Digital Marketing Trainer in subsidized programs from the European Union
10/2023 - 02/2024 & 12/2022 - 04/2024
Greece
- Course: Destination Marketing (ASTER)
- Responsible for training about 460 people (mostly parents and women) who have drifted away from the labor market and are interested in building new digital skills. (Digital Marketing Trainer)
Project Manager at European Startup Universe - Greece 2022
11/2021 - 5/2022
InfinityGreece, Remote Greece
- Spearheaded a multifaceted team of 11 members encompassing Marketing, PR, and Operations
- Attracted 220 startups, engaging 457 Founders, 45 Experts, and 12 Speakers
- Cultivated partnerships with 4 Strategic Partners, 5 Media Partners, and 23 Community Partners
- Achieved the highest participation rate among 8 countries
- Secured patronage from 2 Ministries, 1 Sponsor, and 1 Supporter, enhancing credibility and support
Marketing Project Manager
03/2018 - 11/2021
Dingo Marketing Team, Greece
- Implemented multi-channel marketing strategies, leveraging social media, websites, and advertising platforms to maximize brand exposure and drive sales growth for client accounts:
- 15+ long-term accounts, increasing brand exposure and sales by up to 70%
- 100+ short-term SMBs, increasing in-store sales by up to 67% and online sales by up to 72%
- Awards: 7 National Digital Strategy Awards Tourism Awards (2019, 2020, 2021, 2022), 2 Communicator Awards (2019), W3 Awards (2018) – Member of Dingo’s Award Team
Education
Master of Education, New Forms of Education and Learning
11/2018 – 08/2020
University of the Aegean, Greece
GPA: 8.57/10 (Excellent)
Focus: New technologies in adult education, Thesis: Augmented Reality in education
Bachelor in Business Administration, Marketing and Operations Management
10/2012 - 01/2017
University of Macedonia, Greece
GPA: 7.33/10
Focus: Marketing Strategy, Digital Marketing, Project Management, CRM, Market and Data Analysis
Volunteering Experience
Max Thabiso Edkins Climate Ambassador 2023
Global Youth Climate Network & Connect4Climate by World Bank Group
Implemented various impactful climate actions, including organizing workshops for children on environmental awareness, donating funds for sea turtle conservation, and participating in community events promoting sustainability.
Board Member and Project Manager of Youth Organisation
09/2015 - present
- Co-founded one of the largest established youth organizations in Greece, with 200+ annual registered members
- Directed marketing, strategy and communications with institutions and NGOs
- Managed a team of 75 members (08/2016 - 03/2017)
- Created and filled 17 job openings in digital media
- Hellenic Responsible Business Awards 2021 by BOUSSIAS -Silver Award
Scholarships
The Break founded by the EU
08/2022 - 12/ 2022
Spain
Chosen as one of 280 female entrepreneurs from a pool of 1000 applicants across Europe for intensive program participation
Venture Garden by ACT-American College of Thessaloniki “Anatolia”
11/2017 - 06/2018
Selected participant in an 8-month entrepreneurship program focused on fostering innovative business ideas and skills development
Projects
- All
Daisy Robot
MyRoomie
European Startup Universe
